Add rich content to your site with Apture

My first post on Arid.NET I figure should be about one of the best new sites I've come across as of late that will help reinvent your blog or website.  I came across Apture via a Robert Scoble @scobleizer interview and promptly decided to test it on one of my web properties.  Apture provides a few methods to add 'Apturized Links' to your site.  One of them is via a wordpress widget, but you can also add it via some simple javascript code.  The web property I added it to was far from a web 2.0 site but yet the javascript code was able to be installed into the footer template and worked immediately.  In a few seconds my site had a huge advantage over the competitors.

What does apture do?  We'll, if you hover over some of the links on this page, you'll notice it adds all sorts of rich media including reference guides, images, video, maps, music, documents, presentations and even twitter streams.   What was even more impressive was the links it created that I didn't even know about (and can be turned off from the admin if you like).  I had MP3 files linked that Apture turned into playable media on my site.  The visitors didn't even need to download the mp3 to listen to it.  If you haven't tried Apture yet, I suggest you visit them at Apture.com.  If you'd like to see some great uses for apture, try visiting FlightBlogger and Arts and Cultural Management People or just follow them on twitter at @apture.